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Persuade or Perish

Because today’s leaders need to know:

  • How do I motivate others to act?

  • ­­­How do I produce agreement, compliance, and results?

  • How do I generate change?

  • How do I make important things happen with and through others?

  • How do I sell my ideas, my products, and my services?

  • How do I trigger YES?

Has your success ever hinged on someone agreeing with your initiative? Have you ever watched a project fail from lack of buy-in? Stood dumbfounded as someone else was handed the promotion you coveted? Watched a potential client pass on your proposal in favor of a more charismatic competitor?

Hear “yes” more often, and now

Based on his pioneering book, Influence: Science and Practice, the two-day Principles of Persuasion workshop demonstrates how to ethically apply Dr. Cialdini’s six principles to produce lasting change and avoid common influence traps. It teaches strategies on how to create and maintain trusted relationships, how to avoid bungling away critical “moments of power” and interactively shows how small, strategic changes can yield lasting results.

To date, participants from the following countries have come to Malaysia to improve their knowledge and skills on the ethical application of the science of persuasion. The POP Workshop participants have traveled from China, Thailand, Indonesia, Singapore, Vietnam.

Join professionals like you and explore how to ethically and effectively apply the Principles of Persuasion to move people to change, to act and to say “yes” to all types of requests

DATES: June 15-16, 2023

VENUE: Evergreen Laurel Hotel Penang, Malaysia

TIME: 8.45 AM - 4.45 PM

WORKSHOP FEE: RM2,600/Participant

Your Facilitator is Dr. Khoo CK who is a Cialdini Method Certified Trainer.

The Principles of Persuasion workshop can only be taught by a Cialdini Method Certified Trainer who is endorsed by Dr. Robert Cialdini, the world’s most cited expert in the field of persuasion and Influence.

Email me now at to book your seat.


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